Don't Build a Startup Destined to Fail.
Get Free Startup Mortality Score (SMS)
Based on patterns from 483+ failed startups, SMS reveals your hidden risks before you spend time and money building the wrong thing.
â Free Forever  âĸ â No Credit Card  âĸ â Results in 60 Seconds
Your Startup's Mortality Score (SMS)
SMS exposed blind spots I didn't even know I had. We pivoted our go-to-market strategy and avoided what would have been a $200K mistake.
The action plan was gold. Instead of guessing, I knew exactly what to validate first. Saved me 6 months.
From Quibi to Theranos
No market need, ran out of cash, and more
Get results instantly
Get Your Mortality Score in 3 Simple Steps
From idea to analysis in under 2 minutes
đ Describe Your Idea
Tell us about your startup - business model, target market, team, and competition. Takes 5 minutes.
đ¯ Get Your Score
Our AI analyzes your idea against 483+ failed startups and gives you a mortality score (0-100).
â Follow Your Action Plan
Get prioritized recommendations to de-risk your startup before you launch.
What You Get
Everything you need to de-risk your startup
Mortality Score (0-100)
A clear risk rating where 0 is low risk and 100 means critical risk of failure.
Top Risk Factors Identified
The 3-5 most likely ways your startup will fail, with severity ratings and mitigation strategies.
Prioritized Action Plan
Specific, tactical steps you can take THIS WEEK to reduce your biggest risks.
Real Failure Examples
Learn from Quibi, Theranos, MoviePass and other startups that failed for the same reasons.
Success Metrics to Track
Measurable KPIs so you know if you're on track or heading toward failure.
Frequently Asked Questions
Everything you need to know about SMS
Is this really free?
Yes. SMS is free forever. There's no credit card and no upsell wall.
What exactly does SMS measure?
It predicts failure likelihood across:
- âĸ Product-market fit
- âĸ Market demand
- âĸ Founder experience
- âĸ Execution capability
- âĸ Strategy & positioning
- âĸ Runway & funding
Is this based on real startup failures?
Yes â the model is trained on 483+ Startup Obituary postmortems + external data.
Can SMS replace an advisor?
No â but it will highlight issues advisors typically overlook.
How long does this take?
60 seconds or less.
Who should use this tool?
Pre-launch or early stage founders validating their idea before investing time and money. Not for analyzing existing companies.
How accurate is the prediction?
SMS identifies failure patterns found in 90% of failed startups. It's a diagnostic tool, not a crystal ball.
What happens after I get my score?
You'll get a detailed risk analysis, actionable recommendations, and links to similar startup failures to learn from.
Can I analyze multiple ideas?
Yes! Run as many analyses as you want. There's no limit.
Don't Build a Startup Destined to Fail
Join the founders who are using data-driven insights to beat the 90% failure rate.
Get Your Mortality Score - FreeNo credit card required âĸ Results in 60 seconds âĸ 100% free forever